Optimizing Social Media Posts with Hufflo

At Hufflo, we’re a small team building a set of tools to optimize your marketing while minimizing the time you spend marketing. One of the tactics Hufflo employs to boost your social media posts regards optimizing listings for search engines. In this post, we’ll explore just how Hufflo does this, and what you can do to achieve this, as well.

What is SEO?

Before understanding optimizations, it is crucial to understand how Etsy lists products and connects buyers with sellers, along with recommending products to buyers. Etsy’s algorithm relies on extracting keywords, phrases, images, sentiment data, and other points around a listing to best serve your listing to a potential customer. All of these tweaks you can make to a post in summary is called search engine optimization (SEO).

How can I optimize my Etsy listing?

A couple optimizations that you can use include:

• Use related keywords that you find in similar listings on Etsy in your listing’s title or description.

• Create a detailed product description. We suggest creating a description that is a little more conversational and informal in tone, and also short but with sufficient detail. The core of the description should highlight what makes the product special, relevant, or interesting.

• Think about all the information that a customer may need to make a decision on whether or not to purchase a product. Especially for custom items, clothing, or other products with specific details, make sure you have all relevant information.

• Add special notes! If your product is handmade, note that! If your product is sourced from eco-friendly materials, note that too!

How does Hufflo turn listings into posts?

Hufflo’s first core feature—Instagram post schedules—leverages the posts that are made on Etsy to curate high-quality posts on Instagram. This means that better SEO-optimized listings will likely lead to higher engagement on Instagram.

Moreover, Hufflo’s algorithm understands Instagram and Etsy trend data, and therefore transforms listings into posts with titles and captions that are best suited for your product and store.

How can I make Hufflo’s Magic Assistant work best for my listings?

The magic assistant feature is core to the actions that you can perform with Hufflo. Through this, we highly suggest talking to the assistant like you would a human. The magic assistant understands your Etsy store and all of its listings, so you can ask it to create a caption that best sells a specific product or set of products. It will use this, along with Etsy trend data and other internal data points, to best promote your products.

What else can I do?

In the future, Hufflo users will have access to a suite of tools to optimize your product listings. This includes tools to evaluate your SEO-optimization, an Instagram evaluator, automatic background-removal for lower-quality photos, among others. Ultimately, we imagine a toolkit so thorough that our magic assistant can make decisions on its own, marketing, posting, running ads and more without you even lifting a finger. We’re incredibly excited to build this with you, and please stay in touch with us at [email protected]