Is Hufflo Legit? Etsy Marketing Comparisons, 2025

The history of Etsy marketing and Hufflo

As Etsy sellers, we understand the necessity to market our shop to improve views and sales. Like many others, we’ve also seen Etsy’s underwhelming article with general tips on how to market your shop. With minimal guidance, general suggestions, and underwhelming insights on Etsy’s algorithm, we knew that there has to be a better way to organically drive customers to your shop, entirely autonomously.

So we looked! With just a Google search and pruning through many pages of search options, only a few services come up that offer sparse tools:

• Etsy Marketing Tool - focusing on Pinterest and basic AI tools.

• Alura - keyword search, market research, and SEO optimization

• EverBee - Etsy product research

How is this so sparse? How is it that over 20 Reddit posts come up asking “How do I market my Etsy shop” appear over actual services?

We realized that Etsy sellers are obsessed with increasing views and sales. We understand that marketing through ads and social media posts are crucial for growing your shop organically. However, actually making ads and posts is so damn annoying. Market research, taking photos, Canva, captions, posting schedules, SEO optimization, and more are time-consuming tasks that take away from you focusing on creating actual products for your Etsy shop.

That’s why we’re building Hufflo - the first autonomous Etsy marketing tool. We are building towards a product that markets your shop for you while you’re away. That is, without you even having to lift a finger, we’ll make posts, run ad campaigns, suggest SEO optimizations, and more. To achieve this, we’re starting by building a core set of features that are most in demand for Etsy sellers.

What is Hufflo and how does it work?

Hufflo integrates with your Etsy shop (in one click!) and understands your shop. Then, using your products, your store’s descriptoin, and other key insights, our Magic Assistant can perform actions on your behalf.

Want to schedule a post? Just ask our Magic Assistant to post on your Instagram. The Assistant can schedule posts based on your products, and will act entirely autonomously on your behalf. You’ll be notified when we post!

We’re working incredibly hard to build a wide variety of features for your shop. Up next, expect posts on Facebook and Pinterest, followed by videos on Instagram reels & TikTok. Moreover, we’ll combine popular features from other Etsy marketing platforms like Alura and EtsyMarketingTool - including SEO evaluations and Etsy trend search.

So is Hufflo legit?

Hufflo is the first Etsy marketing tool that intelligently builds outreach, post, and ad campaigns for you, entirely autonomously. As we expand and listen to feedback from you, we will build the perfect website to suit your needs.

We highly encourage you to use our generous 7-day free trial to test Hufflo and see if it works for your Etsy shop. If you love it - awesome! Let us know by contacting [email protected]. If not, no worries! Feel free to cancel anytime, and let us know how we can do better.

How does Hufflo stack up?

Hufflo is customer-first - we’re building features that you, the customer, are asking for. We believe that a customer-first platform that prioritizes your shop is the best way to create a marketing plan for you. In comparison to other Etsy marketing tools:

• Hufflo vs. Alura - Hufflo’s Magic Assistant understands your product catalogue and can schedule social media posts for you, autonomously.

• Hufflo vs EtsyMarketingTool - Hufflo does not provide Pinterest posts yet, but it will be supported in the Magic Assistant soon! However, Hufflo automatically (and for free!) generates SEO-optimized descriptions for your posts.

• Hufflo vs EverBee - Hufflo’s Magic Assistant already has context of Etsy trends and best-practice for marketing, so we remove that manual work!

Most importantly, Hufflo is always improving. We have a strong roadmap for feedback, features, and other developments to make our platform the best for you. We’re not staying stagnant - we are working towards fully autonomous marketing. Imagine a world in which your Etsy shop has an entire marketing department working for you!